At People & Performance, we are market leaders in helping our customers translate their vision and values into realisable objectives. We challenge our customers on their mission, their "Purpose in Life – The Why" to help them ensure their market position. We do this with a total strategy process, using a facilitating and, if needed, also a driving hand to help our customers translate the strategy into a tactical implementation plan with 100% focus on execution. The reason why we are market leaders in realising value through a competent strategy execution and development of our customers’ business is our close collaboration with our leadership development, sales development and recruitment teams who develop the competences of the entire organisation together with us. Our motto is: V-M-O-S-T-O – Vision, Mission, Objectives, Strategy, Tactical and Organisational Power to our Customers!

Torben Nørby, CEO & CO-Founder 

"More than 10 years of Strategy and Business Development"

Since People & Performance’s founding in 2004, strategy & business development has been part of our core business. We work with profit-only companies to develop strategies that deliver performance.
Our areas of expertise are versatile in the strategic cycle of founding, developing and executing strategy – and business development as a first order practice.
Our profit-only customer focus is pointed across geography, industries and organisations.

We operate across countries in Europe, Middle-East, Americas and Asia.
We operate on customer-close locations accommodated each process in a flexible approach.

We have extensive experience across industries.
It enables us to bring in fresh perspectives and business insights.


We are trusted partners in large-size corporations, small and medium-sized entreprises and start-ups.
We operate as Private Equity fund, BoD and top management partners

All areas of expertise are combined to offer seamless synergies.
Our foundation processes may enjoy synergies with leadership capacities
Our development processes are able to include business research capacities
Our execution processes may utilise recruitment capacities and
Our business development processes can draw on sales development capacities
…All to achieve synergy.

For more information about strategy and business development kontakt CEO and Co-founder Torben Nørby.

Consider HR Outsourcing in the business strategy

When it comes to outsourcing the mantra is often more time for the core business. Read our blogpost about the need for a clear gaze on the future strategy.