{"id":285321,"date":"2026-10-22T12:49:03","date_gmt":"2026-10-22T10:49:03","guid":{"rendered":"https:\/\/www.pphr.dk\/clai\/"},"modified":"2026-11-11T09:50:29","modified_gmt":"2026-11-11T08:50:29","slug":"clai","status":"publish","type":"page","link":"https:\/\/www.pphr.dk\/en\/clai\/","title":{"rendered":"clai"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section et_animated new-hero-section topbanner preset--group--divi-section--divi-border--default preset--module--divi-section--e9e04dfc-9dcd-42ce-add8-a9d0dba53ed6\">\r\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--group--divi-row--divi-border--default preset--module--divi-row--093d7183-bc73-4e40-a565-431ecaa8a412\">\r\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default preset--module--divi-column--bca3090b-2442-4cc4-82a3-345ad23a1abd\">\r\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module preset--group--divi-text--divi-border--default preset--module--divi-text--d9a6a70c-4ab1-4280-9116-1ab21e269af4\"><div class=\"et_pb_text_inner\"><p style=\"font-family:'HelveticaNeueLTStd-HvCn', arial, sans-serif !important; font-weight:800; text-transform:uppercase; color:#ffffff; font-size:13px; line-height:1.2em; letter-spacing:1px; padding-bottom:12px;\"><span style=\"color:#9DB05F; font-size:17px;\">C<\/span>ontextual <span style=\"color:#9DB05F; font-size:17px;\">L<\/span>eadership <span style=\"color:#9DB05F; font-size:17px;\">AI<\/span> Co-Thinker<\/p>\n<h1>CLAI \u2013 AI sparring that makes leaders better<\/h1>\n<p>CLAI is an AI sparring partner for leaders \u2013 AI leadership coaching built on research into how leadership affects performance. But technology does not create results on its own. At People &amp; Performance, we help companies build the habits and ways of working that make CLAI an active part of everyday leadership \u2013 turning AI sparring into better leadership and higher performance.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"dsm_button_0 dsm_button et_pb_bg_layout_light et_pb_module preset--group--dsm-button--divi-border--default preset--module--dsm-button--default\"><div class=\"et_pb_module_inner\"><div class=\"et_pb_button_module_wrappers\"><a class=\"et_pb_button et_pb_button_one dsm-icon-none dsm_button_0 et_pb_bg_layout_light\" href=\"https:\/\/www.drnoerby.com\/clai\" target=\"_blank\" data-order-class=\"dsm_button_0\" data-icon=\"\" rel=\"nofollow noopener\">Try CLAI<\/a><a class=\"et_pb_button et_pb_button_two dsm-icon-none dsm_button_0 et_pb_bg_layout_light\" href=\"https:\/\/www.pphr.dk\/en\/about-us\/contact\/\" data-order-class=\"dsm_button_0\" data-icon=\"\">Contact us<\/a><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section preset--group--divi-section--divi-border--default\">\r\n<div class=\"et_pb_row_1 et_pb_row et_flex_row preset--group--divi-row--divi-border--default\">\r\n<div class=\"et_pb_column_1 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_animated et_pb_module et_block_module preset--group--divi-text--divi-border--default\"><div class=\"et_pb_text_inner\"><p class=\"eyebrow\">From leadership development to better everyday leadership<\/p>\n<h2>Maximise business performance with AI-supported leadership<\/h2>\n<p>In recent years, People &amp; Performance has worked extensively with AI-supported leadership. With CLAI as the platform, we have turned our experience in leadership and leadership development into good practice for how leaders use AI for qualified leadership sparring. In particular, eight success patterns from the research behind CLAI show where AI sparring makes a real difference \u2013 <a href=\"https:\/\/drnoerby.com\/insights\/\" target=\"_blank\" rel=\"nofollow noopener\">read more about the eight success patterns<\/a>.<\/p>\n<p style=\"font-family:'HelveticaNeueLTStd-HvCn', arial, sans-serif !important; font-weight:900; color:#6B7D3D !important; font-size:13px !important; letter-spacing:1px; text-transform:uppercase; padding:12px 0 10px;\">Our strengths<\/p>\n<ul style=\"list-style:none; padding:0 !important; margin:0 0 28px; display:grid; grid-template-columns:repeat(auto-fit, minmax(260px, 1fr)); gap:16px;\">\n<li style=\"list-style:none; background:#F3F4EE; border-radius:8px; padding:22px 22px 20px; margin:0;\"><span style=\"display:flex; align-items:center; gap:10px; margin-bottom:8px;\"><span style=\"flex:0 0 28px; display:inline-flex; align-items:center; justify-content:center; width:28px; height:28px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:14px; font-weight:700;\">\u2713<\/span><strong style=\"color:#333;\">Better decisions and conversations<\/strong><\/span><span style=\"display:block;\">We help leaders build an effective practice in which AI sparring helps them understand complex situations, challenge their own assumptions and prepare decisions, conversations and agreements that deliver results.<\/span><\/li>\n<li style=\"list-style:none; background:#F3F4EE; border-radius:8px; padding:22px 22px 20px; margin:0;\"><span style=\"display:flex; align-items:center; gap:10px; margin-bottom:8px;\"><span style=\"flex:0 0 28px; display:inline-flex; align-items:center; justify-content:center; width:28px; height:28px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:14px; font-weight:700;\">\u2713<\/span><strong style=\"color:#333;\">Your principles in CLAI<\/strong><\/span><span style=\"display:block;\">We build your leadership principles, strategy and guidelines into CLAI, so your leaders receive well-founded recommendations that are aligned with your direction and principles.<\/span><\/li>\n<li style=\"list-style:none; background:#F3F4EE; border-radius:8px; padding:22px 22px 20px; margin:0;\"><span style=\"display:flex; align-items:center; gap:10px; margin-bottom:8px;\"><span style=\"flex:0 0 28px; display:inline-flex; align-items:center; justify-content:center; width:28px; height:28px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:14px; font-weight:700;\">\u2713<\/span><strong style=\"color:#333;\">Performance and engagement<\/strong><\/span><span style=\"display:block;\">We strengthen performance and engagement across the organisation, because leaders get more concrete, validated suggestions for how to influence behaviour and performance day to day.<\/span><\/li>\n<li style=\"list-style:none; background:#F3F4EE; border-radius:8px; padding:22px 22px 20px; margin:0;\"><span style=\"display:flex; align-items:center; gap:10px; margin-bottom:8px;\"><span style=\"flex:0 0 28px; display:inline-flex; align-items:center; justify-content:center; width:28px; height:28px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:14px; font-weight:700;\">\u2713<\/span><strong style=\"color:#333;\">AI sparring changes learning<\/strong><\/span><span style=\"display:block;\">We strengthen leadership development, onboarding and everyday learning through new leadership habits and AI sparring for preparation and reflection.<\/span><\/li>\n<\/ul>\n<p style=\"border-left:4px solid #465D0D; padding:4px 0 4px 18px; font-size:18px; line-height:1.6em; color:#333;\">We help companies achieve better results through better leadership \u2013 with research, practical experience and CLAI as a shared foundation.<\/p>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default\"><div class=\"et_pb_text_inner\"><div style=\"text-align:center;\">\n<p style=\"font-family:'HelveticaNeueLTStd-HvCn', arial, sans-serif !important; font-weight:900; color:#6B7D3D !important; font-size:13px !important; letter-spacing:1px; text-transform:uppercase; padding-bottom:6px;\">Your contact<\/p>\n<h3 style=\"font-size:24px; line-height:1.3em; padding-bottom:20px;\">Would you like to hear more about CLAI?<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.pphr.dk\/wp-content\/uploads\/2021\/11\/torben-norby-contact.png\" alt=\"Torben N\u00f8rby, CEO &amp; Co-founder of People &amp; Performance\" width=\"180\" height=\"180\"  style=\"width:180px; height:180px; border-radius:50%; display:block; margin:0 auto 18px;\"><\/p>\n<p style=\"padding-bottom:2px;\"><strong style=\"color:#333;\">Torben N\u00f8rby<\/strong><\/p>\n<p style=\"font-size:15px; padding-bottom:16px;\">CEO &amp; Co-founder of People &amp; Performance<\/p>\n<p style=\"font-size:15px; max-width:320px; margin:0 auto; padding-bottom:24px;\">Torben is behind the research that CLAI is built on and is happy to tell you how CLAI can strengthen leadership in your organisation.<\/p>\n<div style=\"display:flex; flex-direction:column; gap:12px; align-items:center;\"><a href=\"tel:+4579277290\" style=\"display:inline-block; min-width:230px; box-sizing:border-box; background:#465D0D; color:#ffffff !important; font-family:'HelveticaNeueLTStd-Roman', arial, sans-serif !important; font-weight:700; font-size:14px; letter-spacing:2px; text-transform:uppercase; padding:14px 22px; border:2px solid #465D0D; border-radius:3px; text-decoration:none;\">Call +45 79 27 72 90<\/a><a href=\"mailto:mail@pphr.com?subject=CLAI\" style=\"display:inline-block; min-width:230px; box-sizing:border-box; background:transparent; color:#465D0D !important; font-family:'HelveticaNeueLTStd-Roman', arial, sans-serif !important; font-weight:700; font-size:14px; letter-spacing:2px; text-transform:uppercase; padding:14px 22px; border:2px solid #465D0D; border-radius:3px; text-decoration:none;\">Email us<\/a><\/div>\n<\/div>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section preset--group--divi-section--divi-border--default\">\r\n<div class=\"et_pb_row_2 et_pb_row et_flex_row preset--group--divi-row--divi-border--default\">\r\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module preset--group--divi-image--divi-border--hfy01g7--default preset--module--divi-image--default\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/dr-noerby-logo_all-white-logo.png\" alt=\"Dr. N\u00f8rby logo\" title=\"dr n\u00f8rby logo_all-white-logo\" width=\"200\" height=\"155\" srcset=\"https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/dr-noerby-logo_all-white-logo.png 200w\" sizes=\"(max-width: 200px) 100vw, 200px\" class=\"wp-image-285093\" \/><\/span><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default\"><div class=\"et_pb_text_inner\"><h2>What is CLAI?<\/h2>\n<p>CLAI is an AI sparring partner developed specifically to support leadership. It helps leaders analyse the situation, spot factors they may have overlooked and assess different courses of action.<\/p>\n<p>General AI tools can give convincing answers without making it clear what leadership knowledge they are based on. CLAI, by contrast, is built on research into how leadership affects performance in different contexts.<\/p>\n<p>In the enterprise version, this knowledge is combined with your own leadership principles and the leader\u2019s specific situation. CLAI helps leaders challenge their understanding of the problem, see new options and assess the consequences. CLAI can be fully integrated into your existing AI environment or used as a stand-alone application.<\/p>\n<p style=\"padding-top:6px;\"><a href=\"https:\/\/www.drnoerby.com\/clai\" target=\"_blank\" rel=\"noopener nofollow\" style=\"font-weight:700;\">Learn more about CLAI \u2192<\/a><\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section preset--group--divi-section--divi-border--default\">\r\n<div class=\"et_pb_row_3 et_pb_row et_block_row preset--group--divi-row--divi-border--default\">\r\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_2_5 et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module preset--group--divi-image--divi-border--hfy01g7--default preset--module--divi-image--default\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-1-1-1.webp\" alt=\"To ledere i dialog om en beslutning\" title=\"clai_section 1 (1)\" width=\"1200\" height=\"2133\" srcset=\"https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-1-1-1.webp 1200w, https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-1-1-1-980x1742.webp 980w, https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-1-1-1-480x853.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-285102\" \/><\/span><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_3_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default\"><div class=\"et_pb_text_inner\"><p class=\"eyebrow\">From AI sparring to better leadership in practice<\/p>\n<h2>The right AI does not make leadership less human \u2013 it makes it better<\/h2>\n<p>CLAI does not make decisions for the leader \u2013 it provides a better basis for action. It is still the leader who creates results through conversations, agreements and actions.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default\"><div class=\"et_pb_text_inner\"><div style=\"display:grid; grid-template-columns:repeat(auto-fit, minmax(260px, 1fr)); gap:24px; margin:10px 0 30px;\">\n<div style=\"background:rgba(255,255,255,0.6); border:1px solid #d0d4bc; border-radius:8px; padding:26px 24px;\">\n<h3 style=\"font-size:20px; line-height:1.25em; color:#465D0D; padding-bottom:10px;\">How do we prepare better decisions and difficult conversations?<\/h3>\n<p style=\"font-size:15px; padding-bottom:0;\">CLAI helps analyse the challenge, identify blind spots and test alternative perspectives before the leader acts. This strengthens the quality of decisions, alignment of expectations and difficult conversations. The aim is to be better prepared for meeting other people \u2013 not to replace that meeting.<\/p>\n<\/div>\n<div style=\"background:rgba(255,255,255,0.6); border:1px solid #d0d4bc; border-radius:8px; padding:26px 24px;\">\n<h3 style=\"font-size:20px; line-height:1.25em; color:#465D0D; padding-bottom:10px;\">How do we build ownership and collaboration?<\/h3>\n<p style=\"font-size:15px; padding-bottom:0;\">CLAI helps leaders understand the cultural and organisational factors that influence behaviour, and choose actions that create shared direction, engagement and ownership.<\/p>\n<\/div>\n<div style=\"background:rgba(255,255,255,0.6); border:1px solid #d0d4bc; border-radius:8px; padding:26px 24px;\">\n<h3 style=\"font-size:20px; line-height:1.25em; color:#465D0D; padding-bottom:10px;\">How do we lead effectively through change?<\/h3>\n<p style=\"font-size:15px; padding-bottom:0;\">When strategies change, organisations are restructured or collaboration is challenged, CLAI helps leaders understand the challenges, find solutions and create involvement and momentum.<\/p>\n<\/div>\n<div style=\"background:rgba(255,255,255,0.6); border:1px solid #d0d4bc; border-radius:8px; padding:26px 24px;\">\n<h3 style=\"font-size:20px; line-height:1.25em; color:#465D0D; padding-bottom:10px;\">How does leadership development become everyday learning?<\/h3>\n<p style=\"font-size:15px; padding-bottom:0;\">Leaders can use CLAI both before and after an important leadership task: first to prepare, then to assess the impact and learn from the experience. This gives companies new ways of turning leadership development into lasting practice and results.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\r\n\r\n<div class=\"dsm_button_1 dsm_button et_pb_bg_layout_light et_pb_module preset--group--dsm-button--divi-border--default preset--module--dsm-button--default\"><div class=\"et_pb_module_inner\"><div class=\"et_pb_button_module_wrappers\"><a class=\"et_pb_button et_pb_button_one dsm-icon-none dsm_button_1 et_pb_bg_layout_light\" href=\"https:\/\/www.drnoerby.com\/clai%20\" target=\"_blank\" data-order-class=\"dsm_button_1\" data-icon=\"\" rel=\"nofollow noopener\">Try CLAI<\/a><a class=\"et_pb_button et_pb_button_two dsm-icon-none dsm_button_1 et_pb_bg_layout_light\" href=\"https:\/\/www.pphr.dk\/en\/about-us\/contact\/\" data-order-class=\"dsm_button_1\" data-icon=\"\">Contact us<\/a><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_4 et_pb_row et_block_row preset--group--divi-row--divi-border--default\">\r\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_3_5 et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default\"><div class=\"et_pb_text_inner\"><div style=\"display:flex; flex-direction:column; gap:20px;\">\n<div style=\"background:#F3F4EE; border-left:4px solid #465D0D; border-radius:8px; padding:28px 28px 24px;\">\n<p style=\"font-family:'HelveticaNeueLTStd-HvCn', arial, sans-serif !important; font-weight:900; color:#6B7D3D !important; font-size:13px !important; letter-spacing:1px; text-transform:uppercase; padding-bottom:6px;\">The research<\/p>\n<h2 style=\"font-size:26px !important; line-height:1.3em !important; padding-bottom:12px;\">The story behind CLAI<\/h2>\n<p>In 2015, People &amp; Performance set out to gain a deeper understanding of how leadership affects performance in different contexts. This led to our CEO Torben N\u00f8rby\u2019s research and doctorate at Henley Business School and to the development of the <a href=\"https:\/\/www.pphr.dk\/en\/product\/the-lci-i-the-leadership-context-inventory-individual-full-report\/\">Leadership Context Inventory<\/a>, which has since been supplemented by new studies and the book <a href=\"https:\/\/www.thecontextualleader.com\" target=\"_blank\" rel=\"noopener nofollow\">The Contextual Leader<\/a>.<\/p>\n<p style=\"padding-bottom:0;\">With generative AI, the research was turned into CLAI \u2013 a practical and validated AI sparring partner. Through pilots and use in international companies, we have since developed our knowledge of how AI sparring translates into better leadership and results.<\/p>\n<\/div>\n<div style=\"background:#F3F4EE; border-left:4px solid #465D0D; border-radius:8px; padding:28px 28px 24px;\">\n<p style=\"font-family:'HelveticaNeueLTStd-HvCn', arial, sans-serif !important; font-weight:900; color:#6B7D3D !important; font-size:13px !important; letter-spacing:1px; text-transform:uppercase; padding-bottom:6px;\">The success patterns<\/p>\n<h2 style=\"font-size:26px !important; line-height:1.3em !important; padding-bottom:12px;\">Eight success patterns for effective leadership<\/h2>\n<p style=\"padding-bottom:0;\">The research behind CLAI and our practical work have identified eight Leadership Success Patterns that show how AI sparring can strengthen leadership. CLAI makes this knowledge usable in concrete situations \u2013 and we know how to teach leaders the practice that turns AI sparring into leadership results. <a href=\"https:\/\/www.drnoerby.com\/insights\/\" target=\"_blank\" rel=\"nofollow noopener\">Read the articles on the eight success patterns<\/a> and what they mean for leadership and performance.<\/p>\n<\/div>\n<div style=\"background:#F3F4EE; border-left:4px solid #465D0D; border-radius:8px; padding:28px 28px 24px;\">\n<p style=\"font-family:'HelveticaNeueLTStd-HvCn', arial, sans-serif !important; font-weight:900; color:#6B7D3D !important; font-size:13px !important; letter-spacing:1px; text-transform:uppercase; padding-bottom:6px;\">In practice<\/p>\n<h2 style=\"font-size:26px !important; line-height:1.3em !important; padding-bottom:12px;\">Your leadership principles turned into action<\/h2>\n<p>Many companies have clear leadership principles but find them hard to apply consistently in everyday work. With CLAI, leaders get more than general advice \u2013 they get research-based sparring that is adapted to the context and aligned with the company\u2019s own leadership foundation.<\/p>\n<p style=\"padding-bottom:0;\">This strengthens the link between shared ambitions and leaders\u2019 daily actions. At the same time, leaders at different levels get support in applying the principles to the situations they actually face.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_2_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module preset--group--divi-image--divi-border--hfy01g7--default preset--module--divi-image--v7qk9e3dog\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-2-1.webp\" alt=\"Leder bruger CLAI til at forberede en samtale\" title=\"clai_section 2 (1)\" width=\"1200\" height=\"2133\" srcset=\"https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-2-1.webp 1200w, https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-2-1-980x1742.webp 980w, https:\/\/www.pphr.dk\/wp-content\/uploads\/2026\/10\/clai_section-2-1-480x853.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-285104\" \/><\/span><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_row_5 et_pb_row et_block_row preset--group--divi-row--divi-border--default\">\r\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default\"><div class=\"et_pb_text_inner\"><div style=\"max-width:760px; margin:0 auto; text-align:center;\">\n<h2>Leadership development that continues in everyday work<\/h2>\n<p>At People &amp; Performance, we combine CLAI with tailored <a href=\"https:\/\/www.pphr.dk\/en\/services\/leadership-development\/\">leadership development programmes<\/a> and <a href=\"https:\/\/www.pphr.dk\/en\/services\/leadership-development\/leadership-academy\/\">Leadership Academies<\/a>. We help companies implement AI-supported leadership, so the technology becomes a natural part of how leaders work.<\/p>\n<p>The goal is not more screen time. It is better preparation, more qualified conversations that turn into agreements, and continuous learning that raises the quality of leadership and the company\u2019s performance.<\/p>\n<\/div>\n<div style=\"background:#465D0D; border-radius:8px; padding:44px 32px; margin-top:40px; text-align:center;\">\n<h3 style=\"color:#ffffff !important; font-size:28px; line-height:1.25em; padding-bottom:10px;\">Do you want to strengthen your leadership with AI?<\/h3>\n<p style=\"color:#E7E9DD !important; max-width:620px; margin:0 auto 28px;\">Try CLAI yourself, or talk to us about how AI sparring can become part of your leadership development.<\/p>\n<div style=\"display:flex; flex-wrap:wrap; gap:16px; justify-content:center;\"><a href=\"https:\/\/www.drnoerby.com\/clai\" target=\"_blank\" rel=\"noopener nofollow\" style=\"display:inline-block; background:#ffffff; color:#465D0D !important; font-family:&#039;HelveticaNeueLTStd-Roman&#039;, arial, sans-serif !important; font-weight:700; font-size:14px; letter-spacing:2px; text-transform:uppercase; padding:14px 26px; border-radius:3px; text-decoration:none;\">Try CLAI<\/a><a href=\"https:\/\/www.pphr.dk\/en\/about-us\/contact\/\" style=\"display:inline-block; background:transparent; color:#ffffff !important; font-family:&#039;HelveticaNeueLTStd-Roman&#039;, arial, sans-serif !important; font-weight:700; font-size:14px; letter-spacing:2px; text-transform:uppercase; padding:12px 24px; border:2px solid #ffffff; border-radius:3px; text-decoration:none;\">Contact us about AI in leadership<\/a><\/div>\n<\/div>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section preset--group--divi-section--divi-border--default\">\r\n<div class=\"et_pb_row_6 et_pb_row et_flex_row preset--group--divi-row--divi-border--default\">\r\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone preset--group--divi-column--divi-border--default\">\r\n<div class=\"et_pb_code_0 et_pb_code et_pb_module preset--group--divi-code--divi-border--default\"><div class=\"et_pb_code_inner\"><div style=\"max-width:820px; margin:0 auto;\"><div style=\"text-align:center; padding-bottom:32px;\"><p class=\"eyebrow\">Questions and answers<\/p><h2 style=\"padding-bottom:0;\">Frequently asked questions about CLAI<\/h2><\/div><details style=\"background:#F3F4EE; border-radius:8px; padding:0 26px; margin-bottom:12px;\"><summary style=\"display:flex; justify-content:space-between; align-items:center; gap:16px; padding:20px 0; cursor:pointer; list-style:none;\"><h3 style=\"font-size:18px; line-height:1.35em; color:#465D0D; padding-bottom:0; margin:0;\">What is CLAI?<\/h3><div style=\"flex:0 0 30px; display:flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:18px; line-height:1;\">+<\/div><\/summary><p style=\"padding:0 0 22px;\">CLAI (Contextual Leadership AI Co-Thinker) is an AI sparring partner developed specifically to support leadership. It helps leaders analyse the situation, spot factors they may have overlooked and assess different courses of action.<\/p><\/details><details style=\"background:#F3F4EE; border-radius:8px; padding:0 26px; margin-bottom:12px;\"><summary style=\"display:flex; justify-content:space-between; align-items:center; gap:16px; padding:20px 0; cursor:pointer; list-style:none;\"><h3 style=\"font-size:18px; line-height:1.35em; color:#465D0D; padding-bottom:0; margin:0;\">How is CLAI different from general AI tools?<\/h3><div style=\"flex:0 0 30px; display:flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:18px; line-height:1;\">+<\/div><\/summary><p style=\"padding:0 0 22px;\">General AI tools can give convincing answers without making it clear what leadership knowledge they are based on. CLAI is built on research into how leadership affects performance in different contexts and can be combined with your own leadership principles.<\/p><\/details><details style=\"background:#F3F4EE; border-radius:8px; padding:0 26px; margin-bottom:12px;\"><summary style=\"display:flex; justify-content:space-between; align-items:center; gap:16px; padding:20px 0; cursor:pointer; list-style:none;\"><h3 style=\"font-size:18px; line-height:1.35em; color:#465D0D; padding-bottom:0; margin:0;\">Is CLAI an AI leadership coach?<\/h3><div style=\"flex:0 0 30px; display:flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:18px; line-height:1;\">+<\/div><\/summary><p style=\"padding:0 0 22px;\">CLAI works as an AI leadership coach and sparring partner: it asks questions, challenges assumptions and suggests options based on leadership research. It does not replace human coaching or the leader's own judgement \u2013 it helps leaders prepare and reflect between conversations with people.<\/p><\/details><details style=\"background:#F3F4EE; border-radius:8px; padding:0 26px; margin-bottom:12px;\"><summary style=\"display:flex; justify-content:space-between; align-items:center; gap:16px; padding:20px 0; cursor:pointer; list-style:none;\"><h3 style=\"font-size:18px; line-height:1.35em; color:#465D0D; padding-bottom:0; margin:0;\">Does CLAI make decisions for the leader?<\/h3><div style=\"flex:0 0 30px; display:flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:18px; line-height:1;\">+<\/div><\/summary><p style=\"padding:0 0 22px;\">No. CLAI provides a better basis for action, but it is still the leader who creates results through conversations, agreements and actions.<\/p><\/details><details style=\"background:#F3F4EE; border-radius:8px; padding:0 26px; margin-bottom:12px;\"><summary style=\"display:flex; justify-content:space-between; align-items:center; gap:16px; padding:20px 0; cursor:pointer; list-style:none;\"><h3 style=\"font-size:18px; line-height:1.35em; color:#465D0D; padding-bottom:0; margin:0;\">Can CLAI be adapted to our company?<\/h3><div style=\"flex:0 0 30px; display:flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:18px; line-height:1;\">+<\/div><\/summary><p style=\"padding:0 0 22px;\">Yes. In the enterprise version, your strategy, leadership principles and guidelines are built in, so leaders receive recommendations that are aligned with your direction.<\/p><\/details><details style=\"background:#F3F4EE; border-radius:8px; padding:0 26px; margin-bottom:12px;\"><summary style=\"display:flex; justify-content:space-between; align-items:center; gap:16px; padding:20px 0; cursor:pointer; list-style:none;\"><h3 style=\"font-size:18px; line-height:1.35em; color:#465D0D; padding-bottom:0; margin:0;\">What research is CLAI based on?<\/h3><div style=\"flex:0 0 30px; display:flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:18px; line-height:1;\">+<\/div><\/summary><p style=\"padding:0 0 22px;\">CLAI is based on Torben N\u00f8rby\u2019s research and doctorate at Henley Business School on how leadership affects performance in different contexts, on the Leadership Context Inventory and on the book The Contextual Leader.<\/p><\/details><details style=\"background:#F3F4EE; border-radius:8px; padding:0 26px;\"><summary style=\"display:flex; justify-content:space-between; align-items:center; gap:16px; padding:20px 0; cursor:pointer; list-style:none;\"><h3 style=\"font-size:18px; line-height:1.35em; color:#465D0D; padding-bottom:0; margin:0;\">How do we get started with CLAI?<\/h3><div style=\"flex:0 0 30px; display:flex; align-items:center; justify-content:center; width:30px; height:30px; border-radius:50%; background:#465D0D; color:#ffffff; font-size:18px; line-height:1;\">+<\/div><\/summary><p style=\"padding:0 0 22px;\">You can try CLAI at <a href=\"https:\/\/www.drnoerby.com\/clai\" target=\"_blank\" rel=\"noopener nofollow\" style=\"color:#465D0D; font-weight:700;\">drnoerby.com\/clai<\/a> or contact us to hear how CLAI can be combined with your leadership development, and how to integrate AI sparring into leadership so that it delivers results.<\/p><\/details><\/div><\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section preset--group--divi-section--divi-border--default\"><div class=\"et_pb_row_7 et_pb_row et_pb_equal_columns et_block_row preset--group--divi-row--divi-border--default\"><div class=\"et_pb_column_11 et_pb_column et_pb_column_3_5 et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default preset--module--divi-text--ab40ec09-fc23-4bf9-9bf4-3a3a2d7fd4f7\"><div class=\"et_pb_text_inner\"><h2>Let's talk<\/h2>\n<p>Briefly tell us what you are facing, and one of our consultants will get back to you to arrange an informal conversation. We work across Denmark from our offices in Copenhagen and Aarhus, and internationally.<\/p>\n<p><strong>What happens next:<\/strong><\/p>\n<ol>\n<li>Fill in the form or call us on <a href=\"tel:+4579277290\">+45 7927 7290<\/a>.<\/li>\n<li>A consultant will contact you as soon as possible.<\/li>\n<li>We talk about your situation and how we can best help \u2013 with no obligation.<\/li>\n<\/ol>\n<\/div><\/div><div class=\"et_pb_code_1 et_pb_code et_pb_module preset--group--divi-code--divi-border--default\"><div class=\"et_pb_code_inner\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"2550021\",\n    formId: \"91cebf15-f5a8-4213-b4a7-d5274c1af265\"\n  });\n<\/script><\/div><\/div><\/div><div class=\"et_pb_column_12 et_pb_column et_pb_column_2_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--group--divi-column--divi-border--default\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default preset--module--divi-text--ab40ec09-fc23-4bf9-9bf4-3a3a2d7fd4f7\"><div class=\"et_pb_text_inner\"><h2>Denmark<\/h2>\n<\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default preset--module--divi-text--ab40ec09-fc23-4bf9-9bf4-3a3a2d7fd4f7\"><div class=\"et_pb_text_inner\"><p><b>Copenhagen<br \/><\/b><b><\/b>Rigensgade 11, 2. sal<br \/>1316 K\u00f8benhavn K<\/p>\n<p><b>Aarhus<br \/><\/b>Sommervej 31B, 1. sal<br \/>8210 Aarhus V<\/p>\n<p><b>Call us<br \/><\/b><a href=\"tel:+4579277290\">+45 7927 7290<\/a><\/p>\n<\/div><\/div><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-border--default preset--module--divi-text--ab40ec09-fc23-4bf9-9bf4-3a3a2d7fd4f7\"><div class=\"et_pb_text_inner\"><p><b>Copenhagen<br \/><\/b><b><\/b>Rigensgade 11, 2. sal<br \/>1316 K\u00f8benhavn K<\/p>\n<p><b>Aarhus<br \/><\/b>Sommervej 31B, 1. sal<br \/>8210 Aarhus V<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-border--hi5ou3y--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-border--hi5ou3y--default preset--module--divi-button--default\" href=\"tel:+4579277290\">Call us<\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":244653,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-285321","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"dsm_author":{"name":"Torben","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/1ea9d9c679c40d03599252c0c078c9479dfd55a784ec6f1758ec9c4f283066cd?s=96&d=mm&r=g","archive_link":"https:\/\/www.pphr.dk\/en\/insights\/author\/tnpphr-com\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo-150x150.png","medium":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","medium_large":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","large":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","1536x1536":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","2048x2048":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-post-main-image":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-post-main-image-fullwidth":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-portfolio-image":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-portfolio-module-image":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-portfolio-image-single":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-gallery-module-image-portrait":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-post-main-image-fullwidth-large":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-image--responsive--desktop":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-image--responsive--tablet":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","et-pb-image--responsive--phone":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","woocommerce_thumbnail":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","woocommerce_single":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png","woocommerce_gallery_thumbnail":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo-100x100.png","full":"https:\/\/www.pphr.dk\/wp-content\/uploads\/2023\/05\/people-performance_logo.png"},"dsm_comment_count":0,"_links":{"self":[{"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/pages\/285321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/comments?post=285321"}],"version-history":[{"count":6,"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/pages\/285321\/revisions"}],"predecessor-version":[{"id":285329,"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/pages\/285321\/revisions\/285329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/media\/244653"}],"wp:attachment":[{"href":"https:\/\/www.pphr.dk\/en\/wp-json\/wp\/v2\/media?parent=285321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}