From leadership development to better everyday leadership
Maximise business performance with AI-supported leadership
In recent years, People & Performance has worked extensively with AI-supported leadership. With CLAI as the platform, we have turned our experience in leadership and leadership development into good practice for how leaders use AI for qualified leadership sparring. In particular, eight success patterns from the research behind CLAI show where AI sparring makes a real difference – read more about the eight success patterns.
Our strengths
- ✓Better decisions and conversationsWe help leaders build an effective practice in which AI sparring helps them understand complex situations, challenge their own assumptions and prepare decisions, conversations and agreements that deliver results.
- ✓Your principles in CLAIWe build your leadership principles, strategy and guidelines into CLAI, so your leaders receive well-founded recommendations that are aligned with your direction and principles.
- ✓Performance and engagementWe strengthen performance and engagement across the organisation, because leaders get more concrete, validated suggestions for how to influence behaviour and performance day to day.
- ✓AI sparring changes learningWe strengthen leadership development, onboarding and everyday learning through new leadership habits and AI sparring for preparation and reflection.
We help companies achieve better results through better leadership – with research, practical experience and CLAI as a shared foundation.
Your contact
Would you like to hear more about CLAI?
Torben Nørby
CEO & Co-founder of People & Performance
Torben is behind the research that CLAI is built on and is happy to tell you how CLAI can strengthen leadership in your organisation.
What is CLAI?
CLAI is an AI sparring partner developed specifically to support leadership. It helps leaders analyse the situation, spot factors they may have overlooked and assess different courses of action.
General AI tools can give convincing answers without making it clear what leadership knowledge they are based on. CLAI, by contrast, is built on research into how leadership affects performance in different contexts.
In the enterprise version, this knowledge is combined with your own leadership principles and the leader’s specific situation. CLAI helps leaders challenge their understanding of the problem, see new options and assess the consequences. CLAI can be fully integrated into your existing AI environment or used as a stand-alone application.
From AI sparring to better leadership in practice
The right AI does not make leadership less human – it makes it better
CLAI does not make decisions for the leader – it provides a better basis for action. It is still the leader who creates results through conversations, agreements and actions.
How do we prepare better decisions and difficult conversations?
CLAI helps analyse the challenge, identify blind spots and test alternative perspectives before the leader acts. This strengthens the quality of decisions, alignment of expectations and difficult conversations. The aim is to be better prepared for meeting other people – not to replace that meeting.
How do we build ownership and collaboration?
CLAI helps leaders understand the cultural and organisational factors that influence behaviour, and choose actions that create shared direction, engagement and ownership.
How do we lead effectively through change?
When strategies change, organisations are restructured or collaboration is challenged, CLAI helps leaders understand the challenges, find solutions and create involvement and momentum.
How does leadership development become everyday learning?
Leaders can use CLAI both before and after an important leadership task: first to prepare, then to assess the impact and learn from the experience. This gives companies new ways of turning leadership development into lasting practice and results.
The research
The story behind CLAI
In 2015, People & Performance set out to gain a deeper understanding of how leadership affects performance in different contexts. This led to our CEO Torben Nørby’s research and doctorate at Henley Business School and to the development of the Leadership Context Inventory, which has since been supplemented by new studies and the book The Contextual Leader.
With generative AI, the research was turned into CLAI – a practical and validated AI sparring partner. Through pilots and use in international companies, we have since developed our knowledge of how AI sparring translates into better leadership and results.
The success patterns
Eight success patterns for effective leadership
The research behind CLAI and our practical work have identified eight Leadership Success Patterns that show how AI sparring can strengthen leadership. CLAI makes this knowledge usable in concrete situations – and we know how to teach leaders the practice that turns AI sparring into leadership results. Read the articles on the eight success patterns and what they mean for leadership and performance.
In practice
Your leadership principles turned into action
Many companies have clear leadership principles but find them hard to apply consistently in everyday work. With CLAI, leaders get more than general advice – they get research-based sparring that is adapted to the context and aligned with the company’s own leadership foundation.
This strengthens the link between shared ambitions and leaders’ daily actions. At the same time, leaders at different levels get support in applying the principles to the situations they actually face.
Leadership development that continues in everyday work
At People & Performance, we combine CLAI with tailored leadership development programmes and Leadership Academies. We help companies implement AI-supported leadership, so the technology becomes a natural part of how leaders work.
The goal is not more screen time. It is better preparation, more qualified conversations that turn into agreements, and continuous learning that raises the quality of leadership and the company’s performance.
Do you want to strengthen your leadership with AI?
Try CLAI yourself, or talk to us about how AI sparring can become part of your leadership development.
Questions and answers
Frequently asked questions about CLAI
What is CLAI?
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CLAI (Contextual Leadership AI Co-Thinker) is an AI sparring partner developed specifically to support leadership. It helps leaders analyse the situation, spot factors they may have overlooked and assess different courses of action.
How is CLAI different from general AI tools?
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General AI tools can give convincing answers without making it clear what leadership knowledge they are based on. CLAI is built on research into how leadership affects performance in different contexts and can be combined with your own leadership principles.
Is CLAI an AI leadership coach?
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CLAI works as an AI leadership coach and sparring partner: it asks questions, challenges assumptions and suggests options based on leadership research. It does not replace human coaching or the leader's own judgement – it helps leaders prepare and reflect between conversations with people.
Does CLAI make decisions for the leader?
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No. CLAI provides a better basis for action, but it is still the leader who creates results through conversations, agreements and actions.
Can CLAI be adapted to our company?
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Yes. In the enterprise version, your strategy, leadership principles and guidelines are built in, so leaders receive recommendations that are aligned with your direction.
What research is CLAI based on?
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CLAI is based on Torben Nørby’s research and doctorate at Henley Business School on how leadership affects performance in different contexts, on the Leadership Context Inventory and on the book The Contextual Leader.
How do we get started with CLAI?
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You can try CLAI at drnoerby.com/clai or contact us to hear how CLAI can be combined with your leadership development, and how to integrate AI sparring into leadership so that it delivers results.
Let's talk
Briefly tell us what you are facing, and one of our consultants will get back to you to arrange an informal conversation. We work across Denmark from our offices in Copenhagen and Aarhus, and internationally.
What happens next:
- Fill in the form or call us on +45 7927 7290.
- A consultant will contact you as soon as possible.
- We talk about your situation and how we can best help – with no obligation.
Denmark
Copenhagen
Rigensgade 11, 2. sal
1316 København K
Aarhus
Sommervej 31B, 1. sal
8210 Aarhus V
Call us
+45 7927 7290
Copenhagen
Rigensgade 11, 2. sal
1316 København K
Aarhus
Sommervej 31B, 1. sal
8210 Aarhus V