Personal data and cookies
Privacy and cookie policy
Last updated: 23 October 2026
In brief
- We process the information you give us – for example when you fill in a form or buy from our webshop.
- We only set statistics and marketing cookies if you have given your consent.
- We use your information to respond to your enquiry, deliver what you have ordered and – if you have agreed – send you relevant information.
- We never sell your information.
- You can always access, correct or delete your information by writing to mail@pphr.com.
Contents: Data controller · Information · Purposes and retention · Recipients · Countries outside the EU · Cookies · Your rights · Security
1. Data controller
People & Performance ApS is the data controller for the personal data we receive about you through pphr.dk.
People & Performance ApS
CVR no. (Danish company reg. no.) 40324321
Rigensgade 11, 2nd floor, 1316 Copenhagen K, Denmark
Sommervej 31B, 1st floor, 8210 Aarhus V, Denmark
Phone: +45 7927 7290
Email: mail@pphr.com
2. What information we process
- When you contact us through a form, by email or by phone: email, name, company, phone number, the subject of your enquiry and your message.
- When you buy from our webshop: name, company, address, email, phone number and details of your order. Payment card details are handled by the payment provider – we do not see them.
- When you visit the website and have consented to cookies: technical information and usage data such as IP address, device, browser and the pages you visit.
Please do not include sensitive information (for example about health) in a message to us. You are not obliged to give us any information, but without contact details we cannot respond to your enquiry or deliver an order.
3. Purposes, legal basis and retention
| Purpose | Legal basis | How long |
|---|---|---|
| Responding to your enquiry and following up, including by phone | Our legitimate interest in responding to enquiries (GDPR Art. 6(1)(f)) and your consent to be called (Art. 6(1)(a)) | 2 years after our last contact |
| Sending news and marketing by email | Your consent (GDPR Art. 6(1)(a) and section 10 of the Danish Marketing Practices Act) | Until you unsubscribe or withdraw your consent |
| Delivering and invoicing webshop purchases | Performance of our contract with you (Art. 6(1)(b)) and our obligations under the Danish Bookkeeping Act (Art. 6(1)(c)) | 5 years from the end of the financial year the purchase relates to |
| Statistics and improving the website | Your consent to cookies (Art. 6(1)(a) and the Danish Cookie Order) | See the cookie declaration below. Statistics data in Google Analytics is deleted after no more than 14 months |
| Running and securing the website | Our legitimate interest in a secure website (Art. 6(1)(f)) | A short period, normally no more than 30 days |
We do not use your information for automated decision-making or profiling.
4. Who we share information with
We never sell your information. We use a number of suppliers (data processors) who process information on our behalf and on our instructions. We have data processing agreements in place with them.
| Supplier | Used for | Location |
|---|---|---|
| HubSpot | Forms, customer database and emails | EU/USA |
| Google (Analytics and Tag Manager) | Statistics on how the website is used | EU/USA |
| Cookiebot (Usercentrics) | Managing your cookie consent | EU |
| Kinsta | Hosting the website and webshop | EU (servers) |
| Payment provider | Payments in the webshop | EU |
We may also be required to disclose information to public authorities where the law requires it.
5. Transfers to countries outside the EU/EEA
Some of our suppliers are headquartered in the USA, so information may be transferred there. This only happens on a lawful transfer basis: either because the supplier is certified under the EU-US Data Privacy Framework, or on the basis of the European Commission's standard contractual clauses. You can request a copy of the transfer basis by contacting us.
6. Cookies
Cookies are small text files stored in your browser. Necessary cookies make the website and webshop work. We only set statistics and marketing cookies if you have given your consent in the cookie banner.
Here you can see which cookies we use, what they are used for and how long they are stored:
7. Your rights
Under the General Data Protection Regulation (GDPR), you have a number of rights:
You can find out what information we hold about you and get a copy.
You can have incorrect information corrected.
You can have your information deleted when we no longer have a reason to keep it.
In some cases, you can have our processing of your information restricted.
You can receive the information you have given us in a commonly used format.
You can object to processing based on our legitimate interest – and always to marketing.
If you have given your consent, you can withdraw it at any time, for example via the unsubscribe link in our emails or by writing to us. This does not affect processing carried out before you withdrew your consent.
Write to mail@pphr.com if you want to exercise your rights. We will respond no later than one month after receiving your request.
Complaints: You can complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, Denmark, dt@datatilsynet.dk, datatilsynet.dk. We would, however, appreciate the chance to resolve the matter with you first.
8. Security
We protect your information with technical and organisational measures so that it is not deleted, altered or disclosed to unauthorised persons. Only employees who need the information for their work have access to it.
9. Changes
We update this policy when we change the way we process information. The date at the top shows when it was last updated.